Cappelleria Bertacchi
Cappelleria Bertacchi is known for artisanal craftsmanship and authentic Italian design. Based in Vancouver, they cater to customers seeking high-quality, handmade hats with European flair. While beloved locally, they aimed to grow nationally and enter the U.S. market.
- 8 Months
- Retail Shop
- Subscription
Overview
Cappelleria Bertacchi, a handmade Italian hat company, partnered with Fenia Communication to transform their digital marketing presence and grow beyond their local storefront in Vancouver. Starting with a website redesign and expanding into full-service marketing support, this case study highlights the impact of trust, strategic clarity, and integrated execution.
What We Delivered
Challenges
The client struggled with low website performance, minimal online sales, and limited digital visibility. Their e-commerce presence wasn’t converting, and they had no structured social media strategy. Expansion outside British Columbia—especially into U.S. cities and major Canadian markets like Toronto and Montreal—required a scalable and coordinated digital push.
Strategy
Fenia embedded itself as a strategic partner to Cappelleria Bertacchi, aligning closely on goals through a subscription-based model. The strategy combined SEO, Instagram engagement, and performance analysis to drive sustained growth and brand visibility.
Integrated Partnership
Shifted from a project-based setup to a subscription model, embedding Fenia as a strategic extension of the client’s team.
Collaborative Planning
Maintained continuous alignment with the client through shared decision-making and clearly defined goals.
SEO Optimization
Implemented ongoing search engine strategies to enhance visibility and drive organic traffic.
Social media Marketing
Focused on Instagram growth through consistent content and audience interaction.
Performance-Driven Execution
Regularly analyzed traffic and campaign data to refine tactics and ensure measurable impact.
The Results
Monthly Instagram profile visits grew from 2,000 to over 13,000 monthly.
Engagement on Instagram increased by +40%
Website traffic significantly increased.
Online conversions began appearing regularly.